Floorcraft
Your studio runs itself, so you can get back to teaching.
Floorcraft keeps the booking, the billing, and the follow-up moving in the background. You get back the hours you were never paid to spend.
No card. Tell us about your business and it is set up the same day.
New here? Find your studio.Browse studios near you
Real money, on your own account. Your business charges cards through its own Stripe account. Payments settle to your bank, not ours.
Not a dance app. A ballroom studio and a hair and makeup business run on the same Floorcraft today, each in their own words.
Your brand, your address, your data. Your colors, your own domain, and a client list that stays yours.
Live from a real studio
What Flo did today
Flo runs the busywork on its own. This is the real work it did at The M, Floorcraft's founding studio, in the last day.
3m
Time saved
1
Tasks handled
0
Held for approval
- Moved a client forward
Live from The M, Floorcraft's founding studio.
Why we built it
Give teachers back the hours they spend not teaching.
Floorcraft started in one dance studio, run by a family tired of losing their nights to paperwork instead of the floor. So we built the system we wished we had, then opened it to every studio and every teacher.
For the dancer
The floor stays the point.
Progress you can see, a leaderboard worth gathering around, and a studio that knows every dancer by name. The app gets out of the way so the dancing does not.
For the teacher
The busywork runs itself.
Booking, billing, the front desk, and the follow-up all happen in the background. You walk in and teach, and the studio has already handled the rest.
One ecosystem
Everything you juggle today, in one place
Studios run on a pile of apps. Floorcraft replaces the stack with one system, overseen by your own AI assistant, so you can spend your time teaching.
Clients who choose card can cover the card fee, and cash never carries an app fee, so more of every sale stays with your studio.
- Group texts and remindersMessages, built in
- Venmo and card appsPayments, collected automatically
- Calendly and booking toolsBooking and scheduling
- Spotify and DJ gearThe studio DJ and music system
- Mailchimp and spreadsheetsLeads and Flo, your AI assistant
- Merch stores and print shopsBuilt-in merch
All in one, handled and overseen by your AI assistant. Free to start, easy to build.
Proof, not a promise
One system already runs two different businesses.
Most software makes you speak its language. Floorcraft learns yours. The same app, rendered for two real businesses, reads correctly for both.
One app, two businesses
Dance instructors
Stylists
One system. No custom build. The words follow the work.
Open today
- Ballroom studios
- Hair and makeup
- Appointment booking
Pick yours when you start. Every word can be changed later. More kinds of business open as each one is ready.
See the page for your kind of workOne platform, the whole studio.
Everything the studio runs on
Booking and scheduling
Self-serve booking, standing weekly lessons, a real coach calendar, and no-show and reschedule rules that protect the schedule.
Billing that runs itself
A weekly tab, autopay or self-pay, packages, gift cards, and a Monday sweep. Every lesson, drop-in, and fee lands on the bill automatically.
A branded member app
Your families add it from their browser to the home screen, then open it all week: schedule, progress, rewards, and a locker they actually care about. Your logo, your colors.
CRM and lead automation
Every inquiry captured, assigned to a coach in minutes, and followed up on a cadence, so no first-class request goes cold.
Studio Autopilot AI
An AI manager that watches family health, drafts the right message at the right moment, and flags what needs a human, on a kill switch you control.
Kiosks and check-in
QR check-in at the door, a floor kiosk, practice check-out, and live headcounts, all tuned for a busy front desk.
Who it's for
Built for the way you actually run.
One system that fits a solo teacher, a growing studio, and a busy floor with a full front desk.
Independent teacher
Just you and your students.
Take bookings, get paid, and keep your own brand and clients. No studio required, and nothing to set up before your first lesson.
Growing studio
More members than a spreadsheet can hold.
Memberships, a weekly tab, rewards, and a member app your families open on their own. The admin stops piling up on your desk.
Busy floor
A full room and a front desk.
Kiosks check members in at the door, screens run the lobby, and every coach and floor stays in sync through one calendar.
How it works
Claim your studio page
Start free and make the app yours in minutes, with your name, colors, and domain.
Add your classes, payments, and team
Set your schedule, connect payments, and invite your coaches.
Members book and pay in your branded app
Your families add your app to their home screen from the browser, then book and pay themselves.
For students. Your studio invites you. Sign in to see your schedule and pay.
Why it's different.
Built for a real studio
Not a generic template. Every feature was shaped by a real, working studio preparing to open, then hardened on live payments.
Youth-safe by default
First name and last initial across families, earn-only rewards for minors, and consent-gated messaging. Safety is not a setting you have to find.
Your brand, your data
Your name, colors, logo, and domain. Your families' data stays yours, isolated per studio.
The proof
Real software, hardened on real money.
Floorcraft runs live studios on real payments today. These numbers are pulled from the work itself, and they keep climbing on their own.
The engineering behind Floorcraft
What it would cost to have this built
- Build it yourself$896,375+
7,171 estimated hours at $125 an hour
- Hire a company to build it$1,075,650 to $1,792,750
The same hours at $150 to $250 an hour
a month to start
You start on the free plan at no monthly cost. Paid plans can carry an application fee on the payments you take, and you can fold that fee into your prices so it does not come out of your rate.
Both build numbers are estimates, not quotes. They multiply the estimated hours above by common custom software rates, and they climb as those hours grow. A real build costs whatever your builder charges.
Whatever you need next, we build it
Tell us what your work needs and we build it into Floorcraft. It lands on your page, and it lands for every other teacher and studio on the platform. That is the part a one-time build cannot give you. This one keeps growing after the invoice is paid.
We build what fits the platform, and we say so when something does not.
The offer
Start free. Earn your way to Pro.
No card to begin and no contract to sign. You keep your brand, your domain, and your data, and Pro becomes free as more of your clients pay online.
- Free to start, with no card and no setup fee
- Your brand, your domain, and your data, always
- We set your studio up for you, ready the same day
- Pro becomes free as more of your clients pay online
Cash always stays fee free.