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Floorcraft
Floorcraft

Your whole studio, in one app your families actually open.

I run a studio myself, so I built the tool I always wanted: scheduling, billing, a branded app, and an AI manager in one place. Pick the features your activity needs. Start free, and Pro becomes free once most of your clients pay online.

Start a free 14-day trialBook a live demoPricing

No card to start. Your branding, your domain, your data.

Your brandYour domainYour dataLive on real payments

Built by a studio owner, for studio owners.

See it working

Every surface, built and running.

This is the actual software, not a concept. Here is what your studio, your front desk, and your lobby look like on Floorcraft.

Faithful previews of the live app.

Today

12

Lessons

8

Checked in

3

New leads

On the floor

Coach Jess C.

Rumba, private

5:00Now

Mia R. + Leo R.

Waltz, group

5:45Next

Ava S.

Cha Cha, private

4:15Done

01Owner dashboard

Your whole day, the moment you open it.

Today's lessons, who has checked in, and the new leads waiting, all on one screen you actually read.

Top of the floor

This week

Live
1Mia R.1,240pts
2Leo R.1,180pts
3Ava S.1,090pts
4Noah K.980pts
5Zoe P.940pts

02Lobby screens

A live leaderboard on the wall.

Members gather around a floor board that updates itself all night, with no laptop behind it.

Book a lesson
Mon12
Tue13
Wed14
Thu15
Fri16
5:00
5:45

Coach Jess C.

Rumba, private

6:30
Confirm
7:15

03Booking

Families book themselves in.

They pick a coach and a time, day or night, and the calendar keeps every floor in sync.

Front desk

Check in or out

Mia R.
Leo R.
Check in
Ava S.
Check in
Noah K.

Checking in the Rivera family

04Front desk

Check-in runs itself.

Members tap in at the door on a kiosk. No line, no paper, and attendance is logged for you.

Flo

Assistant

Now

Follow-up for a new lead

Hi Ava, great meeting you. Want me to hold a spot in Thursday's class?

Approve and sendEdit

Leads

4

New

2

Contacted

1

Booked

05Flo, your assistant

The follow-up writes itself.

Flo drafts the message to every new lead and waits for your one tap. The busywork stops being yours.

Now playing

Rumba

120 BPM

Up next

Cha Cha128 BPM
Waltz84 BPM

06Studio DJ

Your music runs the floor.

Cue the next style, hold the tempo, and let the whole session play from one deck.

Proof, not a promise

One system already runs two different businesses.

Most software makes you speak its language. Floorcraft learns yours. The same app, rendered for two real businesses, reads correctly for both.

One app, two businesses

/coaches
Ballroom studio

Dance instructors

/stylists
Hair and makeup

Stylists

One system. No custom build. The words follow the work.

Open today

  • Ballroom studios
  • Hair and makeup
  • Appointment booking

Pick yours when you start. Every word can be changed later. More kinds of business open as each one is ready.

See the page for your kind of work

The whole game

There are only two ways to make more money

Get more clients, or make the clients you already have worth more. Floorcraft is built to do both, from one app your front desk actually likes using.

Get more clients

Fill the funnel and work every lead automatically, so no prospect goes cold and no happy student forgets to leave a review.

  • A branded site and booking page that turn visitors into trial bookings
  • A CRM that follows up on every lead on its own
  • Review requests that lift your rating and your search rank
  • Free trials and events that bring new students through the door

Make each client worth more

Turn one-off lessons into memberships, packages, and a program students stay in for years.

  • Weekly memberships and autopay that smooth out your income
  • Prepaid packages and private lessons booked in a tap
  • Rewards and progress tracking that keep students coming back
  • A clear path from their first day to their best work

And the studio runs lighter

Less front-desk work

Booking, billing, and reminders run on their own, so your team teaches instead of chasing paperwork.

Predictable revenue

Weekly autopay turns a lumpy month into recurring income you can count on.

Higher retention

Rewards, progress, and a real curriculum give students a reason to stay past month three.

Payday stops being a spreadsheet night. Every teacher's pay, percent of the lesson, flat per lesson, hourly, or salary, is computed from the lessons they actually taught, with a breakdown each coach can see on their own phone. You just send the totals to your payroll provider.

For independent teachers

Get booked, get paid, and keep more of it.

No front desk, no studio to run. Just you, a page clients love to book from, and payments and reminders that handle themselves, so your time goes to teaching.

Get booked from one link

Share a single link in your Instagram or TikTok bio and let clients book and pay themselves, day or night.

  • A beautiful bio-link page that turns followers into booked lessons
  • Clients book and pay online, no back-and-forth texting
  • Your reviews and best moments up front, so new clients trust you fast
  • Runs from your phone, whether you teach online or travel to clients

Keep more of what you earn

Start free and stay lean. Once you take payments, Starter is a small monthly plus a fee on what your clients pay online, and you can hand that fee to them.

  • Start free, then Starter is a small monthly plus a fee on online payments
  • Pass the card fee to the client who picks card, and keep your full rate
  • Autopay and packages turn one-off lessons into steady income
  • No studio overhead to split, so more of every lesson is yours

Everything a studio gets, sized for a team of one.

See it in your studio's colors.

Type your studio name, pick your palette, and watch the app rebrand instantly. This is the same theming your families would see on day one.

#7c3aed
#ff6b4a
R
Rivera Dance Co.Member

Next lesson

Emma & Mia

4:30 PM · 45 min

This week

3

Rewards

+2

Transparent pricing

Starter is $9 a month. The more of your clients pay online, the lower your fee, and at 70% online, Pro is free.

The more of your clients pay online, the lower your application fee, until Pro is free. Full transparency, and a reward you earn, not a penalty.

Your fee shrinks as more of your clients pay online.

10%5%1%0%Fee dropsPro is free10%5%1%0%50%70%100%Share of clients paying onlineApplication fee
Starter feeEarned Pro

Cash payments never carry an application fee.

How the fee works

  • On Starter you choose who covers the 10% fee, your studio or your students.
  • On Pro the 1% fee is paid by your students, so your studio nets the same as cash.
  • Cash payments never carry an application fee.

Free

Brand it and run the door, free

Free

    • Brand your studio and manage your dancers
    • QR check-in, kiosks, live board, and class schedule with RSVP
    Start free
    Most popular

    Starter

    The full app for a small monthly fee

    $9/mo

    • Plus a 10% app fee on online payments. You choose who pays it, your studio or your dancers.
    • The fee drops to 5% once 50% of your active clients pay online.
    • At 70% you are upgraded to Pro automatically, for free.
    • Flo AI included, usage billed to your studio.
    • A small Floorcraft mark stays on your app.

    Includes a 14-day full Pro trial, so you can try every Pro feature before you decide.

    • The full app: booking, billing, memberships, and CRM
    • Your own branded member app, added from the browser to the home screen
    • Team Match, merch, reviews, and growth tools
    • Flo AI drafting, with usage billed to your studio
    • Member experience in 7 languages
    Start free

    Pro

    Your brand up front, AI included

    $75/week

    • Free in any month where at least 70% of your active clients pay online.
    • Not there yet? Have Pro today for $75 a week, about $325 a month.
    • You pay nothing on payments. Your students cover the 1% app fee, so you net the same as cash.
    • Flo AI included, all usage on us.
    • Your brand front and center, with a small Floorcraft mark.
    • Everything in Starter, in your brand with a small Floorcraft mark
    • Flo AI included with no usage charge
    • Payroll reports, plus multi-location and floors
    • Studio screens and advanced analytics
    • Free once 70% of your active clients pay online
    Start free

    Enterprise

    Your own platform, built around you

    Let's talk

    Custom pricing built around your studio. Tell us what you need and we will scope it.

    • Everything in Pro, under your own SaaS brand
    • Custom integrations and a guided data migration
    • Dedicated support from a real person
    • No application fees on your payments
    Contact us

    Completely risk free: the only risk is making more money.

    Compare every plan

    Everything each plan includes, side by side.

    What it costs you

    • Price

      Free: Free
      Starter: $9/mo
      Pro: $75/week
      Enterprise: Custom

    • Price once 70% pay online

      Free: Free
      Starter: Free, you become Pro
      Pro: Free
      Enterprise: Custom

    • App fee on online payments

      Free: None
      Starter: 10%, drops to 5% at 50%
      Pro: 1%
      Enterprise: None

    • Who pays the app fee

      Free: Not included
      Starter: You choose
      Pro: Your students
      Enterprise: None

    Get set up

    • Check-in, kiosks, and live board

      Free: Included
      Starter: Included
      Pro: Included
      Enterprise: Included

    • Class schedule and RSVP

      Free: Included
      Starter: Included
      Pro: Included
      Enterprise: Included

    • Studio branding

      Free: Included
      Starter: Included
      Pro: Included
      Enterprise: Included

    • Student accounts

      Free: Included
      Starter: Included
      Pro: Included
      Enterprise: Included

    Run the studio

    • Private-lesson booking

      Free: Not included
      Starter: Included
      Pro: Included
      Enterprise: Included

    • Memberships and weekly tab

      Free: Not included
      Starter: Included
      Pro: Included
      Enterprise: Included

    • Events and parties

      Free: Not included
      Starter: Included
      Pro: Included
      Enterprise: Included

    • Coach platform

      Free: Not included
      Starter: Included
      Pro: Included
      Enterprise: Included

    • Payroll reports

      Free: Not included
      Starter: Not included
      Pro: Included
      Enterprise: Included

    Grow and retain

    • CRM and comms

      Free: Not included
      Starter: Included
      Pro: Included
      Enterprise: Included

    • Flo AI

      Free: Not included
      Starter: Metered
      Pro: Included
      Enterprise: Included

    • Reviews

      Free: Not included
      Starter: Included
      Pro: Included
      Enterprise: Included

    • Growth and analytics

      Free: Not included
      Starter: Basic
      Pro: Advanced
      Enterprise: Included

    • Team Match

      Free: Not included
      Starter: Included
      Pro: Included
      Enterprise: Included

    • Merch

      Free: Not included
      Starter: Included
      Pro: Included
      Enterprise: Included

    • Localization in 7 languages

      Free: Not included
      Starter: Included
      Pro: Included
      Enterprise: Included

    Make it yours

    • Floorcraft branding

      Free: Small mark
      Starter: Small mark
      Pro: Small mark
      Enterprise: Small mark

    • Multi-location

      Free: Not included
      Starter: Not included
      Pro: Included
      Enterprise: Included

    • Studio screens

      Free: Not included
      Starter: Not included
      Pro: Included
      Enterprise: Included

    • Your own SaaS brand identity

      Free: Not included
      Starter: Not included
      Pro: Not included
      Enterprise: Included

    • Custom integrations

      Free: Not included
      Starter: Not included
      Pro: Not included
      Enterprise: Included

    • Support

      Free: Community
      Starter: Priority
      Pro: Priority
      Enterprise: Dedicated

    • Your brand and data

      Free: Still yours
      Starter: Still yours
      Pro: Still yours
      Enterprise: Still yours

    The card fee does not have to come out of your rate.

    Turn on the cash discount and the card processing fee passes to the client who chooses to pay by card, the way a gas station shows a cash price. Your listed rate is what you keep.

    It is one toggle in your settings, and cash never carries an application fee. Leave it off and nothing changes.

    Under the hood

    Built to be trusted.

    Real, working software, hardened on live payments and audited on every release. These numbers update themselves.

    The engineering behind Floorcraft

    Why not just build this yourself?

    You could. It just costs more than it looks.

    Every number here is real, and it keeps climbing on its own. A studio could write its own scheduling, billing, and messaging tools. But the hard part is not the first version. It is the thousands of small fixes, tests, and audits that keep real money and real families safe, week after week. That is what these numbers count, and why they grow every time we ship.

    These numbers update automatically as we keep building.

    Ready to see it with your name on it?

    Start a free trial or book a 30-minute walkthrough. We will import your schedule and show you the app your families would use.

    Start free trialBook a demo