Transparent pricing
Starter is $12 a month. The more of your clients pay online, the lower your fee, and at 70% online, Pro is free.
The more of your clients pay online, the lower your application fee, until Pro is free. Full transparency, and a reward you earn, not a penalty.
How the fee works
- On Starter you choose who covers the 10% fee, your studio or your students.
- On Pro the 1% fee is paid by your students, so your studio nets the same as cash.
- Cash payments never carry an application fee.
Free
Brand it and run the door, free
Free
- Brand your studio and manage your dancers
- QR check-in, kiosks, live board, and class schedule with RSVP
Most popular
Starter
The full app for a small monthly
$12/mo
- Plus a 10% app fee on online payments. You choose who pays it, your studio or your dancers.
- The fee drops to 5% once 50% of your active clients pay online.
- At 70% you are upgraded to Pro automatically, and the monthly goes away.
- Flo AI included, usage billed to your studio.
- A small Floorcraft mark stays on your app.
Includes a 14-day full Pro trial, so you can try every Pro feature before you decide.
- The full app: booking, billing, memberships, and CRM
- Your own branded member app, added from the browser to the home screen
- Team Match, merch, reviews, and growth tools
- Flo AI drafting, with usage billed to your studio
- Member experience in 7 languages
Pro
Your brand up front, AI included
Free
- No monthly in any month where at least 70% of your active clients pay online.
- Not there yet? Have Pro today for $299 a month.
- You pay nothing on payments. Your students cover the 1% app fee, so you net the same as cash.
- Flo AI included, all usage on us.
- Your brand front and center, with a small Floorcraft mark.
- Everything in Starter, in your brand with a small Floorcraft mark
- Flo AI included with no usage charge
- Payroll and tax, plus multi-location and floors
- Studio screens and advanced analytics
- No monthly once 70% of your active clients pay online
Enterprise
Your own platform, built around you
Let's talk
Custom pricing built around your studio. Tell us what you need and we will scope it.
- Everything in Pro, under your own SaaS brand
- Custom integrations and a guided data migration
- Dedicated support from a real person
- No application fees on your payments
Completely risk free: the only risk is making more money.
What you pay at your adoption level
- Under 50% paying online
- $12/mo + 10% fee
- 50% to 70% online
- $12/mo + 5% fee
- 70% and up
- Pro: no monthly, your students pay the 1% fee
Measured against the active clients you have uploaded, every month, automatically.
Compare every plan
Everything each plan includes, side by side.
| What's included | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| What it costs you | ||||
| Monthly price | Free | $12/mo | $299/mo | Custom |
| Monthly once 70% pay online | Free | Free, you become Pro | Free | Custom |
| App fee on online payments | None | 10%, drops to 5% at 50% | 1% | None |
| Who pays the app fee | Not included | You choose | Your students | None |
| Get set up | ||||
| Check-in, kiosks, and live board | Included | Included | Included | Included |
| Class schedule and RSVP | Included | Included | Included | Included |
| Studio branding | Included | Included | Included | Included |
| Student accounts | Included | Included | Included | Included |
| Run the studio | ||||
| Private-lesson booking | Not included | Included | Included | Included |
| Memberships and weekly tab | Not included | Included | Included | Included |
| Events and parties | Not included | Included | Included | Included |
| Coach platform | Not included | Included | Included | Included |
| Payroll and tax | Not included | Not included | Included | Included |
| Grow and retain | ||||
| CRM and comms | Not included | Included | Included | Included |
| Flo AI | Not included | Metered | Included | Included |
| Reviews | Not included | Included | Included | Included |
| Growth and analytics | Not included | Basic | Advanced | Included |
| Team Match | Not included | Included | Included | Included |
| Merch | Not included | Included | Included | Included |
| Localization in 7 languages | Not included | Included | Included | Included |
| Make it yours | ||||
| Floorcraft branding | Shown | Shown | Small mark | Removed |
| Multi-location | Not included | Not included | Included | Included |
| Studio screens | Not included | Not included | Included | Included |
| Your own SaaS brand identity | Not included | Not included | Not included | Included |
| Custom integrations | Not included | Not included | Not included | Included |
| Support | Community | Priority | Priority | Dedicated |
| Your brand and data | Still yours | Still yours | Still yours | Still yours |